How Do I Plan My Retail Displays?

Mapping out your retail displays is not an easy task. There are many factors to consider. Oftentimes, if a big business or corporation can afford it, they will pay an outside company to do research on how customers shop. But if you are a small business owner, this is probably not an option.

So you do the next best thing. You think like a customer. Imagine that you are your target audience walking into your store. What are they looking for? Where do they want to go first? And what do they see that entices them to come further into the store?

You will want to put the highest in demand items in the back. This gives your clients a chance to walk through many other isles and check out other products you have before getting to what they actually need. It might spark a memory, such as ‘Oh, I forgot that I had been looking for this, or maybe, ‘I really did want to buy a new scarf because…’.

The way your store is set up directs the way your customers think. Have suggestive selling items in specific places, such as discounted items on display near the entrance or exit. Smaller, cheaper items can be exhibited as they are walking toward the check-out line. Your display is built based on what you want the customer to think.

Take care in the way you have products displayed throughout the aisles and the store. This will vary depending on your product. For example, if you are opening a clothing store, the racks will be facing out to your customers, inviting them to look through the rows of clothes stacked on the hanger. This will lead them toward the back of the store, and looking at more products. Or if you are opening an informational shop of some sort, you probably want to focus on presenting all the information you have by showcasing a brochure display holder that greets the guests upon entrance.

There are many different opportunities to present yourself and your product in different ways. Be sure to determine who you are marketing to, and build upon that. Their retail experience will be impacted by your presentation. Your hard work and dedication to creating a pleasant shopping area for your guests will pay off in the end. Your guests will leave wanting to come back, and talk about your store to their friends. And any business owner will tell you that word of mouth is the best referral any company can get.


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