Most businesses turn to the most expensive forms of marketing in order to generate the most leads. The problem with that though is that without the proper knowledge on how to successfully use these strategies, you will probably be disappointed with the results.
The good news is that a simple form of marketing, such as business cards, can be turned into something that gets you many leads. You cannot just use a regular business card though. These are almost always ineffective because they do not stand out and grab the attention of individuals. Your business card needs to be something that gets the potential lead to become intrigued and want to learn more.
There is a certain formula that if used correctly, is very successful at gaining leads. This formula states that if you interrupt individuals by including an attention grabbing headline, engaging them by including a solution for the problem mentioned in the headline you will receive the best results. You also want to educate your leads by including important and helpful information about why they should use the business and also include a call of action on the bottom of the card.
A call of action should be in red and should get the individual to turn the card over to read more information about a certain offer. This offer can be anything from an informative CD, DVD, or a webinar. Anything that gives the lead more information about the business is an offer that not only helps your business but allows the lead to get to know the business better.
Your business card should have the name and contact information of the business on the card as well as the logo. It should include the phone number, address, email address, fax number, and anything else you want to add such as a website. Then underneath the contact information, a call of action in red should be added. This can be something like “for a special offer you do not want to miss out on, see the back of the card.” When the call of action is written in red, this grabs the attention of the potential prospect and gets them to turn over the card for more information.
Business cards are very small and therefore it is hard to include all of the information that you want to include on that. One way to give your potential leads access to more information about your business is by including a URL where they can navigate to and educate themselves about your business further. It is often very effective to include the URL to a video of you being interviewed about the services offered by the business. Something like this will really help the individual get to know more about the business and feel more comfortable using the services offered.
Under the video should be a link to another video. This video should be of you discussing what the business can do for them and why they should choose your business over another business. Really talk about the benefits that they will receive from using your business.
When your potential clients can become educated about the business using just a business card, you have so much to gain and nothing to lose. They are more likely to respond to your offer if you use the business card in a non-threatening way.
Using a business card is one of the greatest forms of marketing anyone can use. They are small but if used properly, they can contain everything the clients would possibly want to know about your business to make an informed decision about whether or not they want to use your business.
The formula for the best business card discussed in this article has proven to be very effective at gaining new clients.
Article provided by Biz Cards.