Introducing A New Brand for a Trusted Name

Online sports bettors will want to pay attention to this: If you have an account with online gambling site Bodog.eu, change is on the horizon. Morris Mohawk Gaming Group (MMGG), the company that owns and operates the site, has announced that it is rebranding the site and changing its name to Bovada. The new site will be revealed on January 1, 2012, and you can read the latest review of Bovada.

Although change can be difficult, it’s not all that bad, especially when it comes to Bodog.eu. Although the brand will be given a new name, the new site is expected to be the same as the previous one. What does this mean for U.S. account holders and players? For one, you don’t have to change your account information or open a new account with Bovada. The new site will have the same account information you had with Bodog.eu. In addition, you can expect to experience the same products and services once offered through Bodog.eu, including the same software, customer service, and poker network.

If you haven’t heard of Bodog.eu, don’t worry. You have plenty of time to get acquainted with the new site, which includes an online sportsbook, a Casino with more than 100 games, a Poker room, and horse racing tracks. The new site will be available to the U.S. market, while the Bodog Brand will be focusing their efforts on the European and Asian markets.

But the question remains: If the new site is identical to the old one, why the name change? Apparently, MMGG’s license with BodogBrand.com is going to expire on December 31, 2011.