The Critical Role of Online Reputation Management: A Case Analysis of ReelShort, Commense, and Telemedia Holdings

In today’s modern digital world, online reputation management (ORM) has grown to be a practice that businesses of every kind and size should pay more heed to. A company’s online reputation goes a long way to determine its outcome in terms of consumer trust, brand perception, and in the.

Building Credibility and Trust

One of the key reasons ORM is so important is that it helps build trust and credibility with consumers. In the present world of online reviews and social media, an online reputation can be an effective asset to lure new customers. In fact, a company like ReelShort, which is a video streaming company, relies quite a lot on good reviews to lure in new users and keep others. However, the poor monetization strategies and badly placed ads mentioned in the negative ReelShort reviews did not gain trust, and very quickly began pushing customers away.

Preserving Brand Reputation

Online reputation management is important for any e-commerce business looking to have a maintained positive brand image that would enable it to differentiate itself from its competitors. But building and maintaining a reputation means efforts in ORM. To exemplify, let’s look at a clothing e-commerce company called Commense, which recently faced an issue regarding its online reputation. Though a security breach was not present, Commense’s reputation took a hit through negative press as well as online Commense reviews that would compromise long-term goodwill from customers. The company has been dissed so far on some online communities as a scam, which will take some proper ORM to clear.

Is Your Brand Big Enough to Avoid a Reputation Hit?

Bad reviews also came from customers of the telecommunications company Telemedia Holdings. Some people complained that the show “Gametime” is a scam, but again this is a big, international company, and the negative Telemedia Holdings reviews are not numerous enough to have a noticeable impact on publicity.

From this, it can be inferred that the firm size and the level of negative sentiment it faces will positively moderate the relationship between the impact of negative online reviews and financial performance.

Significance of Proactive Reputation Management

Whereas negative reviews are something that will always happen, their impact can be reduced and finally become the base for success. If an organization is always vigilant, interacts with the clients, and addresses the issues arising in an extremely timely manner, a business can cultivate a good online reputation. Opportunities to determine what is wrong and to capitalize on positive press can change an organization.


Examples like ReelShort, Commense, and Telemedia Holdings attest to the fact that managing an online reputation has become a strategic tool, through which an organization builds a positive online reputation as a means of instilling trust and credibility, protecting brand reputation, and financially insulating against the adverse effects associated with negative reviews. Investment in ORM strategies to build and promote a strong online presence that resonates with consumers is the driving factor behind long-term success for a company.